At 18, I left home with a strong desire to explore the world, without a clear plan. That journey led me into the fashion industry, where I worked internationally for several years. Living in Miami, Milan, London, Marbella and even Dubai.

I later spent over a decade working in media within beauty and fashion, before founding House of IMA, where I now work closely with talents and brands.

Skincare has always been a natural part of my journey, and I’ve taken care of my skin since my early 20s. Going forward, I’ll be sharing more content around beauty, style and travel, with a focus on authenticity and long-term skin health.

In march 2026 I decided to start sharing a little  more of this side of my life. After years of focusing on others, it feels both meaningful and creatively inspiring to explore this part of myself again.

As a woman in my 50s, I see a clear gap in the Norwegian market for creators in this stage of life, and I’m excited to be part of shaping that space <3