Pia Helene Ihlen Waale is recognised for her distinctive Scandinavian aesthetic and authentic storytelling. Originally from the coast of Søgne, and  now located in Oslo. She has a background in fashion retail, including over four years at YME Universe, and her current role as an account manager at Q Agency, Pia seamlessly blends industry expertise with personal style.

On platforms like TikTok and Instagram, Pia shares daily outfit inspirations, engaging challenges such as her “30 Days of Outfit Inspiration,” where she showcases versatile looks that resonate with her audience.

Her content extends beyond fashion, offering glimpses into her travels, culinary adventures, and everyday life, including recent vlogs from destinations like San Remo, Italy.

Pia’s blend of professional insight and personal charm makes her a valuable partner for brands aiming to connect with audiences interested in fashion, lifestyle, and authentic experiences.